Sentivin
Brand identity, Packaging, Brand Ecosystem
2023
Project Overview
Sentivin is a wine brand built on the belief that every bottle should make you feel something. The name fuses sentir, the French word for "to feel," with vin, the French word for wine, creating a brand rooted in emotional experience. Each varietal in the collection is crafted around a single, universal emotion: Romance, Celebration, and Relaxation. Sentivin isn't just wine you drink. It's wine you experience.
Design Overview
The visual identity for Sentivin translates emotion into aesthetic. Each varietal carries its own distinct personality expressed through color, typography, and label design. Warm and intimate for Romance, vibrant and effervescent for Celebrate, soft and unhurried for Relax. Together, the three form a cohesive family unified by an elegant, feeling-forward brand language that invites the consumer into a sensory world before the first sip is ever taken.
The Process
I wanted each label to communicate its emotion instantly, before a single word was read. The approach centered on bold, single-color illustration against a clean white label, letting the icon do the emotional heavy lifting. A rose for Romance, champagne glasses for Celebrate, a couch for Relax. Each varietal got its own color pulled directly from the feeling it represents: a deep pink-red for Romance, a lively sky blue for Celebrate, a warm golden yellow for Relax. That same color carries through to the foil cap, tying the full bottle together as one cohesive object. The typography is confident and minimal, keeping the emotion word as the loudest thing on the label.
